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世界杰出華人設(shè)計(jì)師羅偉基正式加入。
Anthony Lo - Outstanding Chinese Designer of the World - officially joins BAIC Group.
享譽(yù)全球的頂級(jí)汽車設(shè)計(jì)師羅偉基先生于2024年10月正式加入北汽設(shè)計(jì)團(tuán)隊(duì)，出任全球設(shè)計(jì)VP、首席設(shè)計(jì)官。
Mr. Anthony Lo, renowned as a top-class automotive designer in the world, officially joined BAIC Design and took the position of Chief Design Officer and Vice President of Global Design, BAIC Group in October 2024.
他的國(guó)際設(shè)計(jì)生涯始于蓮花汽車，在該公司，他設(shè)計(jì)了極具特色的 Carlton，并參與了其他一些著名汽車的設(shè)計(jì)，如五十鈴 4200R 概念車。
His international design career began with Lotus Cars where he designed the distinctive Carlton and worked on other notable vehicles, such as the Isuzu 4200R concept.
五十鈴 4200R 概念車
Isuzu 4200R concept
1990 年，羅偉基加入德國(guó)奧迪致力于高級(jí)設(shè)計(jì)項(xiàng)目。他參與了奧迪 AVUS Quattro 概念車的設(shè)計(jì)，該車完美地捕捉了奧迪品牌的愿景，并影響了那個(gè)時(shí)代許多汽車的設(shè)計(jì)。
In 1990, Lo worked on advanced design projects at Audi in Germany. He was involved in the Audi AVUS Quattro concept, which captured perfectly the vision of Audi brand and influenced the design of many cars in that era.
奧迪 AVUS Quattro 概念車
圖片來(lái)源：奧迪媒體中心
Audi AVUS Quattro concept
Image source: Audi Media Center
而后，他獲聘梅賽德斯-奔馳，加入該公司在日本新設(shè)立的高級(jí)設(shè)計(jì)工作室，投身邁巴赫概念車 F 200 Imagination 的設(shè)計(jì)，憑借內(nèi)部概念車對(duì) W221 S 級(jí)轎車的設(shè)計(jì)產(chǎn)生了重大影響。
Later on, he was recruited by Mercedes-Benz to join its new advanced design studio in Japan where he contributed to the F 200 Imagination, Maybach Concept and heavily influenced the design of W221 S-Class with an internal concept.
邁巴赫概念車
Maybach Concept
此后，羅偉基擔(dān)任通用汽車歐洲高級(jí)設(shè)計(jì)總監(jiān)。在此期間，他全面負(fù)責(zé)薩博、歐寶和沃克斯豪爾項(xiàng)目，尤其是領(lǐng)導(dǎo)了薩博 Aero-X 概念車的開發(fā)工作。在負(fù)責(zé)薩博期間，羅偉基曾在瑞典工作，擔(dān)任薩博設(shè)計(jì)總監(jiān)。
Thereafter, Lo was the director of advanced design for General Motors Europe. He oversaw Saab, Opel and Vauxhall projects while at the helm, and most notably led development of the Saab Aero-X concept car. With Saab, Lo worked in Sweden as director of design at Saab.
薩博 9X 概念車
Saab 9X concept
薩博 Aero-X 概念車
Saab Aero X concept
2010-2021年，作為雷諾外觀設(shè)計(jì)副總裁，羅偉基帶領(lǐng)他的設(shè)計(jì)團(tuán)隊(duì)為全新的、杰出的雷諾和達(dá)契亞產(chǎn)品線開發(fā)了獨(dú)特的設(shè)計(jì)語(yǔ)言。此外，他在雷諾“生命周期”設(shè)計(jì)戰(zhàn)略的制定過(guò)程中也發(fā)揮了重要作用，將雷諾品牌帶到了設(shè)計(jì)領(lǐng)導(dǎo)力的最前沿。
As Renault’s vice president of exterior design from 2010-2021, Lo led his design team to invent specific design languages for an all new and distinguished Renault and Dacia product line-up. Moreover, he was instrumental in the development of Renault’s “Cycle of Life” design strategy to bring Renault brand to the forefront of design leadership.
雷諾 Alpine A110-50 概念車
Renault Alpine A110-50 concept
雷諾 Captur
Renault Captur
雷諾 EZ-GO 概念車
Renault EZ-GO concept
此后，羅偉基獲任福特全球首席設(shè)計(jì)官，負(fù)責(zé)通過(guò)一系列獨(dú)特、可靠、忠實(shí)于福特和林肯品牌價(jià)值觀的產(chǎn)品和服務(wù)，打造一致的品牌體驗(yàn)。
Next, Anthony was appointed as Ford global chief design officer. He was responsible for creating consistent brand experiences with a line-up of products and services that are unique, authentic and true to Ford’s and Lincoln’s brand values.
2024年10月，羅偉基加入
In October 2024, Anthony Lo joined BAIC Group
“在全球各汽車集團(tuán)走過(guò)長(zhǎng)期而富有成效的歷程之后，我非常高興地做出決定，加入?！?/span>
“After a long and fruitful journey at various global automotive groups, it is with great pleasure that I have decided to join BAIC Group.”
羅偉基補(bǔ)充道：“我希望將自己的創(chuàng)意才能和經(jīng)驗(yàn)與的技術(shù)領(lǐng)導(dǎo)力和創(chuàng)新精神相結(jié)合，涉足全新的汽車設(shè)計(jì)領(lǐng)域，打造出當(dāng)前難以想象的產(chǎn)品和服務(wù)。我期待著將設(shè)計(jì)團(tuán)隊(duì)提升為內(nèi)部的驅(qū)動(dòng)力量，并與其他領(lǐng)導(dǎo)者一起，共同邁向美好、有意義和可持續(xù)的未來(lái)?！?/span>
Lo added, “my goal is to merge my creative talents and experiences with technology leadership and innovation spirit at BAIC Group to cross a new frontier in car design, creating products and services that are unimaginable today. I look forward to elevating Design as a driving force within BAIC Group and together with other leaders, we will drive towards a beautiful, meaningful and sustainable future.”
作為世界頂尖的汽車設(shè)計(jì)師之一，羅偉基在中國(guó)乃至國(guó)際汽車設(shè)計(jì)界都有著不可否認(rèn)的影響力和聲譽(yù)。
As one of the world's top automotive designers, Anthony Lo has an undeniable influence and reputation throughout China and international automotive design world.
北汽研發(fā)中心
BAIC R&D Center
我們熱烈歡迎羅偉基加入北汽設(shè)計(jì)團(tuán)隊(duì)。他的加入無(wú)疑將促進(jìn)北汽在品牌設(shè)計(jì)和戰(zhàn)略創(chuàng)新方面的全面革新?；谄淙轿坏脑O(shè)計(jì)才能、前瞻性的思維、豐富的經(jīng)驗(yàn)和成熟的設(shè)計(jì)能力，我們期待雙方合作的巨大潛力。
We warmly welcome Anthony Lo to join BAIC Design. His appointment will undoubtedly promote comprehensive innovation in brand design and strategic innovation for BAIC. Great potentiality for cooperation could be expected due to his all-round design talent, forward-looking thinking, rich experience and mature design ability.
羅偉基將攜手北汽優(yōu)秀的設(shè)計(jì)師，以競(jìng)爭(zhēng)力全面提升的設(shè)計(jì)助力北汽的全球化;通過(guò)強(qiáng)有力的合作，北汽品質(zhì)有望進(jìn)一步提升，并驅(qū)動(dòng)品牌躍升向上。
Anthony Lo will work together with excellent designers, striving for BAIC’s globalization with comprehensively enhanced competitive design and more excellent BAIC quality could be expected by powerful joint cooperation to drive the brand up to higher level.